Resources • Seminars and Events
Marketing 2.0: Digital Trends and Technologies
Wednesday, June 29, 2011, 9:00 - 10:30 am
Presented by Curley Direct in Cooperation with the Plymouth Area Chamber of Commerce
Marketing is the future of your company. How you market yourself drives your customer traffic, maintains your image and manages your brand. It all starts with a marketing strategy which sets the tone for all of your communications. From there, you need to ensure that your branding and identity match your mission. Once ready to execute, its full steam ahead. In the current Marketing 2.0 climate, you must have a consistent identity across all marketing mediums. From direct mail to your website to your social media presence, it all becomes the basis for how your customers perceive your business.
Marketing 2.0: Digital Trends and Technologies will feature a panel of experts specifically picked to educate you on the various trends and technologies that drive marketing today. You will learn about marketing communications, digital printing technology, social media marketing, websites, search engine optimization, dynamic direct mail, QR (quick response) codes, new media and more.
The main goal of this workshop is to better educate you on how to handle the dramatic changes in marketing, new media and consumer behaviors using the latest knowledge, trends and best practices from local experts. You will leave having learned how to market to and interact with your customers in the current Marketing 2.0 climate. It is imperative that you engage and address the interests of your customers or accept the risk becoming irrelevant. Marketing has become less about generating one-to-many conversations and more about creating a one-to-one ongoing dialogue with your current and potential customers.
Key takeaways will include, but are not limited to:
• How to keep your best customers engaged and reactivate inactive customers
• Measuring your marketing efforts with quantifiable results and analytics
• Using technology to your marketing advantage
• How to target potential customers and drive traffic where you want them to go
• Keys to successful cross-media marketing
• Tools for maintaining sustainability, branding, identity and corporate graphic standards
• Why social media is important to today’s businesses, what sites are effective, how to find
prospects and customers and how to utilize social media for customer service
• The importance of QR codes
• Search engine optimization (SEO) and tools to track and measure visibility online
Moderated by: George Anderson, Vice President of Sales, Curley Direct
Panelists:
• Jason Pinto, CMO, InterlinkONE
• John Curley, President, Curley Direct
• Keith Perkins, Hewlett Packard (HP)
• Bud Henderson, Owner, SmarTTarget Marketing
RSVP: Register early, space is limited! To reserve your spot(s), go to http://ilnk.me/register or call Amy Carpenter at the Plymouth Area Chamber of Commerce, 508.830.1620.
This workshop will be held at the Plymouth Area Chamber of Commerce, 134 Court Street, Plymouth, MA from 9-10:30am on Wednesday, June 29th.
**************************************************************************************
Lunch and Learn
Want to learn how to increase your ROI, manage your data better, or simply how to use Excel? For a nominal fee, you'll receive lunch and a 1- hour informative seminar!
Seminars are scheduled quarterly. Check back often for an updated listing with dates, location, information and cost, or sign up for our e-newsletter to receive updates via e-mail.
[There are currently no scheduled seminars]
Our next seminar will be in Fall 2011, please check back for more information or sign up for our email newsletter.