"Why fit in when you were born to stand out?" - Dr. Seuss
At it's core, the purpose of marketing is to get the word out about yourself or your business. It's easy to do it like everyone else does, but where is the fun in that? We challenge ourselves and our clients to market differently in order to stand out and be successful.
Yesterday, Erica and I hit the road to get some face-time with a few prospective clients. Knowing it was going to be a hot day and might be hard to get in the door, we put that rule to the test.
We brought watermelons to each prospect...yes, watermelons. For a very small investment, we started the day by purchasing a trunk load of them. With the melons, collateral and a targeted list of prospects in hand, we hit the road. We put a yellow sticker on each watermelon explaining that we know it's important to stand out, hence the watermelon...afterall, they'll never forget the company who brought this gift.
Many strange looks were received at each stop, but it was overwhelmingly clear to us that it worked as it opened door after door for us. We weren't your average salesperson stopping by with a just a brochure and a pitch, we had a gift to give them and every receptionist was sure that they'd want this yummy treat so we easily bypassed the "gatekeepers." The intention was simply to give them the gift and say hello; anything else was icing on the cake. This wasn't a hard sell, it was merely making contact and breaking the ice.
Deviate from the pack, be a little left-of-center, or just go do something crazy. If you're willing, outrageous marketing could be the difference between a good year and an amazing year.