Targeted Communications
Published on 06/19/09 03:50PM by Donna VieiraThe landscape of marketing is, without a doubt, changing. It’s partly because of the economic downturn that we are experiencing, but also because businesses know that if they want to effectively sell their services to consumers, they must do so in a different way than ever before. Direct mail used to be a form of mass communication, much like commercials on TV or radio are. Now, however, it has changed to become a highly targeted communications means that creates a significant value for businesses. There is a catch, though. Businesses must be put together a multi-channel marketing program that utilizes print, mail, the web and sometimes TV or radio mediums depending on your target market.
Determining that target market is the most important step you’ll take when working on your marketing. For example, if your product is for children and you want their parents to purchase it, you advertise on children’s television stations telling them how fun it is and mail a postcard to parents to show its educational features. Additionally, if what you sell or offer is more for businesses, it is important to target the right person (CEO, Business Manager, Purchasing Agent, etc) and catch their attention quickly with a great offer on a well designed postcard.
There are two questions you need to ask yourself right now – Who is my target market? and How am I currently reaching that market? Write the answers to those questions down and take a serious look at them. If you can’t determine the answers or you don’t have strategies to put them into place, make sure you come in and meet with us to put a plan together. Go to curleydirect.com/contact to have our sales team contact you.