Web 2.0
Published on 04/21/09 02:33PM by Donna KaplanRecently, it's become quite clear that the internet is no longer just the new advertising medium, it's a major one. "The Internet is, at its core, a completely measureable, trackable medium and the focus is more on direct response and less on branding and awareness." (myprgenie.com)
Have you ever considered using direct response vehicles? These can be as complex as personal web pages (or personal URL's - PURL for short), or as simple as opening a LinkedIn or Facebook account and posting discussion questions to learn more about your client base or to just ask a thought provolking question.
The web has transformed lives and businesses and it's up to you to harnass the power. Feel free to come in to talk to us about how print and mail drive traffic online.